Market the new strategies of flexible packaging

 

As it is well said, you only get one chance to make an impression because the first impression is the last. In the world of flexible packaging, new trends and new strategies to the market is considered by many to be the ideal way for any packaging company to put its best foot forward. Since flexible packaging has been driving new innovations and strategies in the industry, offering their clients a more convenient, customizable and affordable alternative to rigid packaging. Considering the brands of food and beverages, pharmaceuticals, consumer packaged goods and many others, flexible packaging has become the preferred solution as it prevents their products from UV lights, keeps them fresh and also simply portable.

But what is it about flexible packaging doing great in the flexible packaging industry? There are some key insights that cement that why and what makes flexible packaging a premium packaging solution:

1.    Convenience – In today’s modern era, we have consumers that have a typical lifestyle, who have busy schedules and prefer eating on-the-go, which makes them looking for healthier options that often require effective packaging. These buyers want their products to be easily consumed, quickly delivered and disposed of efficiently.

2.    Ecommerce – While rigid packaging has been the go-to packaging because of its durability, flexible packaging is becoming to be a viable alternative packaging solution for certain manufacturers. Its efficiencies and comparing the rigid packaging with the ease of shopping and carrying the products are also driving down prices in many segments of packaging. Ecommerce is driving all retail growth and its impact on flexible packaging manufacturers in India will gradually grow.

3.    Sustainability – Consumer preferences these days are driving the demand for more sustainable packaging solutions and far beyond. Rigid to flexible packaging conversions are because of its huge sustainability benefits that has been a trend for some time now. Flexible packaging companies have these as the opportunities resulting from more cost-effective and technologically feasible and recyclable solutions for packaging goods that are available today and that of the sustainability of those packaging that is at the top of everyone’s list.

4   Impressive and appealing packaging – Leveraging digital printing on flexible packaging, manufacturers are making a smart move by offering consumers a richer brand experience. By putting a company logo, QR code and other promotional information on top of it, customized packaging delivers a call to action that is driving consumers to look back to the company’s website and social media platforms which results in enhancing consumer engagement with the brand or company. 

     These types of packaging allow the flexible printing packaging companies to

     easily and affordably customize with digital printing, so that every unboxing 

      experience of a consumer is new to them.