Rising demand for packaged and clean
goods driving the market of stand-up pouches these days and thus making them the
preference in the packaging material list. The growth rate of stand-up pouches is
high due to various reasons, such as its aesthetic appeal, easy to carry,
re-sealable factor and other value-added features. Stand-up pouches serve as beverage
packaging because they come with various value-added features that are easy to
hold, zip lock, does not leak at all, and can be eaten on-the-go and other
features that offers greater functionality and convenience.
Other than
beverage and food packaging industry, industries like pharmaceuticals and
medical have also come into the use of these stand-up pouches because keeping their medical
goods away from harm and fresh is a necessity for them and that is why this
industry has a rising demand for stand-up pouches. It is a need for these industries to
prevent their goods and medicines against hazardous effects such as UV light,
moisture, bad odor, etc. Since the day packaging companies have commenced their
manufacturing into these flexible pouches, they have become an integral part of
such industries.
The durability,
easy handling and functionality expected from such pouches are all kept in mind
while making these pouches also considering the needs and demands of the type
of products you are to package. Packaging companies are not only render with
the flexible packaging to their customers but also fulfilling their needs and
demands. If you observe the new market strategy in 2021, you will realize that
most of the leading packaging brands are switching from the traditionally used
boxes, cartons, bottles and other packaging ideas that were used before as many
of them have switched to flexible packaging pouches or have adopted new ideas over
traditional packaging. Also, the traditionally made pouches were not cost
effective, was not easy to carry, bulky and too delicate to carry a glass
container, on the other hand modern day flexible pouches are more on the durability,
convenient, cost effective and resistant.
Some of
the types of stand-up
pouches for packaging food and beverage are:
Zipper
pouches – Convenient,
cost-effective, and resealable
Slider
pouches – Highly
convenient, easy to open and re-close
Spouted
poches – Does not
leak, comes with easy spouts
Recyclable
pouches – Barrier
and non-barrier format
Shaped
pouches – Can
be customized as per the demands of the consumer’s product’s shape
Box
pouches – Most
likely to be used for dry goods like powder, granules.
Flexible
packaging companies provide customized packaging materials and stand-up pouches
considering the specific needs and demands of their customers unlike other
standard flexible packaging material or pouches. They don’t go in such
marketing strategy that try to drive you towards them but they actually listen
and fulfill the needs ordered by their clients to solve their packaging
challenges.
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