More than 10 years have passed since the widespread pet food recall shook the company and prompted manufacturers to review their processes and their commitment to improving pet nutrition. This was the original goal of several premium pet food brands, as confused and disgruntled owners sought alternatives to the brands they had previously entrusted with the health and safety of their pets. While we haven't seen a crisis like the recall of 2007, a number of brands are struggling to earn and maintain consumer trust in a business that will be overly secretive, mainly because in some cases, it won't obligation not to do this.
TRANSPARENCY
AND FLEXIBLE PACKAGING
OF PET FOOD AND BEYOND
"Transparency" could be a major buzzword in the pet food industry going forward. Increased awareness of the
types of chemicals and ingredients they add to their bodies has been a feature
of this decade so far, and concerned pet owners are demanding that pet food
manufacturers provide them with additional information on what exactly is in
their pet food where it comes from and what manufacturing method is involved.
Millennials, in particular, see
transparency throughout the supply chain as an important factor in their pet
food purchasing decisions and, since this age group is currently the largest
group of pet food buyers, they are expecting this to affect pet food flexible packaging manufacturers. They want to know as soon as
possible about your pet food purchases - your pet food flexible packaging.
HOW CAN I
MAKE MY PREMIUM PET FOOD TRANSPARENT?
As a pet food manufacturer, what can you
do to earn the trust of your biggest potential customers? There is more competition
than ever in pet stores right now, but we still see a general lack of
transparency. It shows that pet food manufacturers have a golden opportunity to
stay ahead but must act now. The type of data you choose is also important:
Recently, a pet food brand tried to offer more transparency by telling its
customers what is not in its product. Customers want to know what you are doing
to ensure the optimal health and safety of each of their animals and the
planet.
BE
TRANSPARENT WITH A CERTIFIED PACKAGING PRINTER
If the security and the durability are of
the arguments of sale for votre mark of food for animals of company Haut de
gamme, the enterprises of flexible packaging of
food for animals for the facilitator of the packaging and of renforcer of the message of transparency and respect of the environment. Many pet food flexible packaging manufacturers are certified packaging
providers and are among less than 4% of pet food flexible packaging
manufacturers that receive this sustainable certification. This means you can
incorporate the certification logo on your pet food flexible packaging
at no additional cost, helping you increase the transparency of your supply
chain and differentiate you from your competitors on the shelf.
What you put into your diet is entirely
up to you, but food flexible packaging
companies can help you get your message of transparency and sustainability
across, and back it up with a certification that demonstrates your commitment,
and yours, to the cleanest, greenest, and more than demonstrating transparency
of the supply chain. Give your customers what they need and really build brand
loyalty.
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