Colour plays a very important role when it comes to deciding on packaging as 85% of the consumers consider colour as one of the most integral factors while purchasing such products. It is very essential to understand what your packaging is representing and which colour will be able to convey things appropriately. Focus on the USP and recognize which colour will be the aptest for it. Flexible packaging has already opened all the limitation that you could do with the rigid ones.
Here are a few tips and tricks for deciding on colour
- You should never commit a mistake when it comes to deciding on a colour for your packaging because colour only determines the base visual of the package. Make sure that you don’t go for as colour that hides the text and the consumer is not able to read about the contents present in it. It doesn’t just end when you finalize the design and colour for the packaging. You have to keep a track of colours when it goes for printing and everything, if you don’t give the right colour space then it can turn out to be disastrous and you will have to do everything all over again.
- You should not divert from the product when it comes to deciding the packaging. Be it colour, size, font or anything the packaging should reflect your brand by all means. The consumer should get to know what you are offering just by looking at the packaging on the shelf.
- There are a lot of papers available in the market for the purpose of printing and lamination. But it depends on the content you want to fill in your packaging so that it remains safe by the time it reaches the end consumer.
- Make sure that you don’t choose a colour that goes out of the box, for example, if you want to sell mango juice then you have to go for yellow colour so that the consumer can relate to it and make an image of mango in their head. Packaging can speak to the customer and that is the reason design and colour plays an important role.
- Things should be relevant and the text should be visible that is the reason flexible packaging companies in India suggest the best to their clients and it has become an emerging choice for them.
When the market is open, the economy is open the competition is open as well. Each and every brand wants to go above and beyond in terms of packaging and colour plays a big role in this context for sure. If you end you picking the wrong colours from the palette then you will have to do the rebranding of that packaging. Top flexible packaging companies have designers who have in-depth knowledge of colours that they are supposed to be used in all categories of packaging.
This is what the right choice of colour can do to your product and can make it attractive and easy to be purchased by the customer.
Related Link to Read: https://www.businessread.co/is-it-safe-to-use-aluminium-foil-for-food-packaging/
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