Laminates play a major role in flexible packaging industry as compared to other forms of packaging. As it is the combination of different layers that are supposed to be laminated so that they can provide the ultimate protection to the contents packed inside. Now high-speed packaging laminates have immensely reduced the manpower, cost of energy and make the process of production more efficient.
Now that tea and coffee has also started coming in stand-up
pouches because of the barrier properties that are performed by various layers
laminated in them.
The more appropriate your packaging is, the more it is able
to communicate with the customer. This is something that helps your brand to
stand out in the crowd over the retail outlets, shop shelves and malls.
Packaging is something that speaks about the product and makes your brand
visible in the market.
Shelf Life
It is very important to gain knowledge about the material
that you are using for packaging of tea and coffee because it is paramount to
maintain the flavour and aroma. It is very important to check when the pouch is
sealed or resealed or how much air, light and moisture comes in contact with
the contents packed inside. Tea and coffee pouches are made separately from
that of other packaging items. It doesn’t allow any sort of air, carbon dioxide
or oxygen to pass through it. This has even become important for frozen food packaging as well.
Consumer Satisfaction
Different type of lamination is done for tea an
d coffee that
helps your consumer to pick your product over the others. Once they use it then
they will again purchase that product because the content packed inside it
won’t get stale. There are a lot of coffee pouches available in the market some
have a different shape, some are zippers and some are just in a pillow pouch
form.
Increased sales by Creatives
It is very important for you to increase the sales for the
purpose of making the creatives. The teams in flexible packaging industries are
well-versed to suggest the right packaging option to the brands that reach out
to them.
Size of pouches
Ensuring the right size to any pouch is very important for
any product so that you are able to deliver the right thing to your customers.
The laminates that you choose for your packaging is very important when it
comes to the size. This is something that every brand needs to know before they
reach any flexible packaging manufacturer.
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